How Important Is Your Internal Linking Strategy for SEO

In SEO, the two most important broad strategic realms are, arguably, on-site content development and link building. On-site content development gives you the opportunity to optimize the pages of your site for specific keywords and boost your relevance to your target audience. Building links, on the other hand, passes authority to your site so you’re perceived to be more trustworthy, ultimately resulting in higher rankings.

Of course, there are sub-strategies in each of these realms, and one of the most interesting is the strategy of internal linking, which you’ll use to connect your blog posts and internal pages of your site together. So just how important is this internal linking strategy for the success of your SEO campaign?

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